Teaching the world to sell

I along with a few other friends went on a road trip during the US Labour day weekend from Colorado to Dallas and back. The trip was great with awesome views, thrilling rides and experiences. We clocked a little above 2000 miles in less than 72 hours. Rafting, visit to the caves, the sky coaster ride, all was really thrilling. It send shivers down our spine and we had our moments we would pay a fortune to frame.

The rafting trip was 10 miles in length spread across 3 hours. We had our moments like the one below.



It was impossible for us to capture this moment in a device. We had the rafting company do it for us even before we ordered for it. At the end of a rafting trip all of us are invited to a bar and this clipping was played on a giant screen. This created a buzz at the bar and people started discussing about the rafting experiences.

This kind of an experience triggers any consumers mind. It creates a desire in him to own that video and therefore he's ready to pay the quoted price without much thought. And, that's exactly what we happened, we payed 70 dollars for a CD with 30 snaps from the rafting trip. This happened not just at the rafting site, but at every ride we went on. Is there a lesson for marketers in this American way? This is incredible since you are never engaged in a price war. As a seller you have instilled the desire in the consumers mind which makes your job so easier. On a closer observation this is true to most American brands as well. They have packaged the brands so well that they have made it desirable.
Nike, Coke, McDonalds, Subway, Dominos, Pepsi,

In sharp contrast a photographer who takes your snap at say for eg:-, the Taj Mahal, will haggle over the price and come across as someone desperate to sell. The consumers mind also reacts in the negative most often since the seller is trying to force something on him.

Am I true in my observation that America has taught the world to sell !