Recent news of bomb blasts in the country have been so disturbing. Such events have been happening in India for a while now, just that the frequency has shot up and it's time to take notice. Me and my apartment mate were discussing about the bomb blasts that rocked Delhi again couple of weeks back. As always few innocent lives were claimed and news flashed that an "unknown" terrorist outfit have claimed to have masterminded it.
Immediately my roomie remarked that we drive all Muslims out of India. I perceive this as a strong statement. I mean most of us have reached a state where we categorize an entire community on the basis of select few fanatics. Then what would we comment about the Bajrang Dal involvment in the violence on churches in Karnataka, about the attacks on missionaries in Orissa.
I personally dont belive that there's any religion that could exist in this world that would encourage people to hate each other, to take up arms against each other. But still our human mind is so good to draw perceptions so quickly. Terrorism is a mjaor issue in India and most often we find the people involved are follower's of Islam. However that doesnt make all muslims in the country terrorists. It's very important to address the issue before it snow balls into a catastrophy causing the nation to stand divided.
We were proud about the "unity in diversity" of our nation, but it's not too far away before we are going to take strong stands and leave the country divided.
Tuesday, September 16, 2008
Teaching the world to sell
I along with a few other friends went on a road trip during the US Labour day weekend from Colorado to Dallas and back. The trip was great with awesome views, thrilling rides and experiences. We clocked a little above 2000 miles in less than 72 hours. Rafting, visit to the caves, the sky coaster ride, all was really thrilling. It send shivers down our spine and we had our moments we would pay a fortune to frame.
The rafting trip was 10 miles in length spread across 3 hours. We had our moments like the one below.
It was impossible for us to capture this moment in a device. We had the rafting company do it for us even before we ordered for it. At the end of a rafting trip all of us are invited to a bar and this clipping was played on a giant screen. This created a buzz at the bar and people started discussing about the rafting experiences.
This kind of an experience triggers any consumers mind. It creates a desire in him to own that video and therefore he's ready to pay the quoted price without much thought. And, that's exactly what we happened, we payed 70 dollars for a CD with 30 snaps from the rafting trip. This happened not just at the rafting site, but at every ride we went on. Is there a lesson for marketers in this American way? This is incredible since you are never engaged in a price war. As a seller you have instilled the desire in the consumers mind which makes your job so easier. On a closer observation this is true to most American brands as well. They have packaged the brands so well that they have made it desirable.
Nike, Coke, McDonalds, Subway, Dominos, Pepsi,
In sharp contrast a photographer who takes your snap at say for eg:-, the Taj Mahal, will haggle over the price and come across as someone desperate to sell. The consumers mind also reacts in the negative most often since the seller is trying to force something on him.
Am I true in my observation that America has taught the world to sell !
The rafting trip was 10 miles in length spread across 3 hours. We had our moments like the one below.
It was impossible for us to capture this moment in a device. We had the rafting company do it for us even before we ordered for it. At the end of a rafting trip all of us are invited to a bar and this clipping was played on a giant screen. This created a buzz at the bar and people started discussing about the rafting experiences.
This kind of an experience triggers any consumers mind. It creates a desire in him to own that video and therefore he's ready to pay the quoted price without much thought. And, that's exactly what we happened, we payed 70 dollars for a CD with 30 snaps from the rafting trip. This happened not just at the rafting site, but at every ride we went on. Is there a lesson for marketers in this American way? This is incredible since you are never engaged in a price war. As a seller you have instilled the desire in the consumers mind which makes your job so easier. On a closer observation this is true to most American brands as well. They have packaged the brands so well that they have made it desirable.
Nike, Coke, McDonalds, Subway, Dominos, Pepsi,
In sharp contrast a photographer who takes your snap at say for eg:-, the Taj Mahal, will haggle over the price and come across as someone desperate to sell. The consumers mind also reacts in the negative most often since the seller is trying to force something on him.
Am I true in my observation that America has taught the world to sell !
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