RATAN TATA has pulled off another brand considered to be iconic of the rich and famous in Britian. It's ironic that it took a company from one of it's colonies to bail out the British giant.
After Tetley and Corus this is another landmark acheivement for the TATA's. The challenges that lie ahead are also vast. It's going to be intresting to see how the TATA's draw the synergies from both the units to complete a portfolio comprising of two extremes like the NANO and the Rover. Good luck TATA....get set to tame the Jaguar.
